A life-long music enthusiast, Gene Amoroso graduated Boston College in 1974 with a degree in Psychology. Letting his instincts guide him, he soon realized that his most passionate diversion, the sound and culture of rock music, and his career pursuit needed to be combined.

"I guess my interest in graphics arts can be traced back to my fascination, as a kid, with album cover art, something that has continued throughout my life. Perhaps the only thing that captivated me more was the music itself."

His path began as a member of the road crew for the eclectic Orchestra Luna, with whom he remained employed for several years, working his way up to Road Manager. The band's signing with Epic Records, the recording of their album in New York City, and the many performances and association with artists including The Talking Heads, The Ramones, Blondie, Roxy Music, and Frank Zappa, offered Gene a tremendous learning opportunity. (A history lesson)

Gene's next venture was as assistant to the founder and owner of pioneer indie rock label, Spoonfed Records. There he gained his first practical knowledge of sales and marketing, radio promotion, artist and repertoire, and every other aspect of running a record company.

While at Spoonfed, Gene became acquainted with the manager of a promising, unsigned rock band called The Cars. This association led to his next position as the group's Road Manager. Gene remained with the band right until the time of their now legendary signing war between Arista and Elektra Records.

The Cars chose Elektra, and, coincidently, Gene accepted an offer to join Arista Records as New England Marketing Manager, a position he held for the next five years. Working under the leadership of industry legend Clive Davis, Gene not only was responsible for all of the sales and marketing activities for the label in Boston and the region, but also conducted public relations with Arista artists as they toured through his territory. Among the many new and established performers with whom he interacted were The Grateful Dead, The Kinks, Barry Manilow, Graham Parker, and Patti Smith.

As Gene's career progressed, The Cars became more and more popular and increasingly successful. In 1981, they purchased their own recording studio, Syncro Sound. Not long after the band acquired the studio and recorded tracks for their upcoming release, Shake It Up, Gene was asked to rejoin The Cars organization as Studio Manager of Syncro Sound.

Gene accepted the offer, and, for the next three years, oversaw the staffing and day-to-day operations of the then state-of-the-art facility. During his tenure there, Gene worked with clients that included Aerosmith, Peter Wolf, Yes, Cyndi Lauper, Ministry, Malcolm McLaren, and many other national and local bands.

In 1986, Gene left Syncro Sound to pursue another of his creative interests, that of performing as an actor on stage and in films. After appearing in over a dozen local and regional television commercials in Boston, he moved to New York City. There he studied acting, performed on stage in off- and off-off-Broadway plays, and landed roles in television shows (Spenser For Hire, Cheers) and movies (Mystic Pizza, Spike Of Bensonhurst). He also appeared in several national television commercials as a client of the renowned agency Don Buchwald and Associates. Gene is still active in the burgeoning Massachusetts film community (GeneAmoroso.TV).

In 1991, in Boston once again, Gene returned to work in the music industry. He was hired as a Sales Representative by EMI Music, parent company of Capitol Records, Virgin Records, Angel Records, Blue Note, and many other major labels. He remained there for over twelve years, becoming Regional Director and later Northeast Regional Sales Manager.

It was during this time that Gene became immersed in learning the various computer languages and applications that he knew would add a new dimension to his job as a marketing professional. Seeing an opportunity to create and customize his own point-of-purchase material, he studied several graphics programs, including Photoshop and Illustrator. He learned HTML and CSS, began to build web sites as a hobby, and learned to create digital graphics, including Flash banners and interactive e-cards, incorporating these skills into his role at EMI.

In early 2004, as the music industry became increasingly victimized by the evolution of technology, changing consumer habits, and the consolidation and erosion of its customer base, Gene decided to channel his energy and passion into a different direction. The enthusiasm, commitment, and creativity that defined his role as a marketer of music for so many years now became the backbone of his new venture, and the mission statement of his freelance business, SeeView Design.

Gene's work later caught the attention of a start-up social media company called Prospero Technologies, who offered him a full-time position as a Community Development Associate. Utilizing both his sales and marketing experience, as well as his knowledge of HTML and CSS, Gene helped the company grow its business by courting and attracting new clients, and developing product demos of the company's various social media applications and online community tools in the process. Not long before Prospero was acquired by Mzinga in 2007, Gene's skillset and passion for the creative process was recognized, and he was asked to join the implementation team, where he quickly settled into the role of Social Media Designer, providing front end support for a host of top-tier clients, including ABC-TV, Disney Interactive, Goldman Sachs, Playboy, and many others.

"I am very fortunate to have been part of a team of extraordinary professionals at Mzinga, from whom I have learned a great deal, not only about technology and methodology, but about myself and my ability to recognoze, appreciate, and do good work."

Contact Gene.